Nuggela & Sulé - Empresa

Nuggela & Sulé, hair care leader

Nuggela & Sulé, a company dedicated to skin and hair care, stands out in the cosmetics industry for their aim of recovering the most successful traditional remedies used throughout history to prepare high-quality and highly-efficient products. Generational efficiency guarantee.


Nuggela & Sulé committed to TRADITION

Unlike most other products on the market, Nuggela & Sulé bases its formulas on natural and traditional remedies that have proven their effectiveness over the generations, offering, in addition to talent and technological innovation, a range of high quality skin and hair care products.

The first ONION SHAMPOO

One of our most prestigious and sought after products is the Nuggela & Sulé Shampoo with Onion Extract which revives the tradition of using onion  as a hair remedy and which, thanks to its active ingredients, is capable of stimulating hair growth, as well as giving it more vitality and shine.

Nuggela & Sulé committed to BEAUTY

Our commitment to beauty lies at the heart of the company. That’s why Nuggela & Sulé ploughs maximum resources into investing in studies and new formulae, in order to provide customers with natural beauty alternatives.

Nuggela & Sulé committed to the environment

Ecoembes punto verdeEnvironmental protection is one of the company’s raisons d’être and this is why Nuggela & Sulé adheres to the Ecoembes Integrated Management System (IMS). This system is aimed at preventing and reducing the environmental impact of packaging and the management of waste generated by the company through collaboration with local entities in the selective collection of packaging, guaranteeing the final destination of recovered materials. Nuggela & Sulé advocates a sustainable business model, combining environmental responsibility with economic efficiency as well as creating value for the society in the medium and long term.

Why choose Nuggela & Sulé?

The company Nuggela & Sulé takes its name from one of the most important Polynesian islands, named after the Maori god Nga Sulé, meaning “son of heaven”. People worshiped Nga Sulé by respecting nature and learning from it. According to the Maori god, traditions and wisdom should be passed from one generation to another through ancestral spirits, in order to prevent loss of knowledge and values.

Nuggela & Sulé’s range of cosmetics is based on the same concept. Reviving traditional wisdom and natural remedies together with the latest technology deliver high quality products and optimum results for all our customers.


Nuggela & Sulé – Success case in Spain

In February 2016, the prestigious London market research company Canadean Consumer presented a publication on the success of Nuggela & Sulé in the Spanish market.
Canadean Consumer

Success Case Study: Nuggela and Sule; A shampoo with a cosmeceutical approach built on alternative “natural” based therapies

The report can be read in the following link.

Summary

The haircare market value in Spain is expected to increase only 6.5% over the period 2016–19, while Europe overall has forecast growth of 7.5% for the same time period. This shows different approaches need to be used by cosmetic companies in order to find some differentiation and success in this highly competitive environment. Companies are thus motivated to adopt new strategies, and the use of nature-inspired formulations, plant-derived ingredients, and “natural” beauty oils is one way to stand out on the shelf, as seen in many shampoo launches in the last year.


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