Nuggela & Sulé, hair care leader

Nuggela & Sulé, a company dedicated to skin and hair care, stands out in the cosmetics industry for their aim to recover the most successful traditional remedies used throughout history to prepare high-quality and high-efficiency products. Generational efficiency guarantee.


Nuggela & Sulé are committed to TRADITION

Unlike most other products on the market, Nuggela & Sulé bases its formulas on natural and traditional remedies that have proven effective over the generations, offering, in addition to talent and technological innovation, a palette of high quality skin and hair care products.

The first ONION SHAMPOO

One of our most prestigious and sought after products is the Nuggela & Sulé Shampoo with Onion Extract which revives the tradition of using onion  as a hair remedy and, thanks to its active ingredients, is able to stimulate hair growth, as well as giving it more vitality and shine.

Nuggela & Sulé are committed to BEAUTY

Our commitment to beauty lies at the heart of the company. That’s why Nuggela & Sulé entrusts maximum resources into investing in studies and new formulae, in order to provide customers with natural beauty alternatives.

Nuggela & Sulé committed to the environment

Ecoembes punto verdeProtecting our environment is one of the company’s raisons d’être and that is precisely why Nuggela & Sulé adheres to the Ecoembes Integrated Management System (IMS). This system is aimed at preventing and reducing the environmental impact of packaging and the management of waste generated by the company through collaboration with local entities in the selective collection of packaging, guaranteeing the final destination of recovered materials. Nuggela & Sulé advocates a sustainable business model, combining environmental responsibility with economic efficiency as well as creating value for society in short as well as long term.

Why choose Nuggela & Sulé?

The company Nuggela & Sulé takes its name from one of the most important Polynesian islands, named after the Maori god Nga Sulé, meaning “son of heaven”. Polynesians worshiped Nga Sulé by respecting nature and learning from it. According to the Maori god, traditions and wisdom should be passed from one generation to another through ancestral spirits, in order to prevent loss of knowledge and values.

Nuggela & Sulé’s cosmetics are based on the same concept of reviving traditional wisdom and natural remedies together with the latest technology delivering high quality products and optimum results for all our customers.


Nuggela & Sulé – Success case in Spain

In February 2016, a prestigious London market research company Canadean Consumer presented a publication on the success Nuggela & Sulé had in the Spanish market.
Canadean Consumer

Success Case Study: Nuggela and Sule; A shampoo with a cosmeceutical approach built on alternative “natural” based therapies

The report can be read in the following link.

Summary

The haircare market value in Spain is expected to increase only 6.5% over the period 2016–19, while Europe overall has forecast growth of 7.5% for the same time period. This shows different approaches need to be used by cosmetic companies in order to find some differentiation and success in this highly competitive environment. Companies are thus motivated to adopt new strategies, and the use of nature-inspired formulations, plant-derived ingredients, and “natural” beauty oils is one way to stand out on the shelf, as seen in many shampoo launches in the last year.


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